Financial Literacy Week Session: Revenue & Expenses for Artists
- Posted October 27th, 2011
Take part in Financial Literacy Week™ from October 30 - November 5, 2011.As part of Financial Literacy Week in Calgary, Thompson Penner & Lo LLP and Calgary Arts Development will be hosting a financial literacy session called Revenue & Expenses for Artists, which will cover basic topics such as tracking, reporting, CRA and GST.
Thursday, November 3, 2011
10:00 - 11:00am
Calgary Arts Development Arts Co-Lab
Lower Level, Art Central
100 7th Ave. SW
This is a free event. Please RSVP to julie.baratta@
Initiated by ABC Life Literacy Canada, Financial Literacy Week™ is a national awareness and engagement campaign that seeks to increase the financial literacy of Canadians through access to tools, resources and community events and celebrations. ABC Life Literacy encourages everyone to get involved. Find out more.
Look for this and other Calgary events on the Financial Literacy Week calendar.
New Tourism Marketing Consortium for Calgary Festivals
- Posted October 18th, 2011
Calgary Arts Development would like to share an opportunity from consulting firm White Hat Hospitality:
Calgary is home to amazing festivals. Festivals that tourists will definitely consider attending in 2012 – a banner year for Calgary’s cultural experiences.
Calgary is home to amazing festivals. Festivals that tourists will definitely consider attending in 2012 – a banner year for Calgary’s cultural experiences.
While marketing to tourists can be expensive on your own, there are incredible opportunities to receive marketing grants and discount purchasing when festivals work together in a newly proposed festival consortium. Much the way 14 Calgary attractions successfully work together to market our city attractions, a similar program is being proposed for Calgary festivals.
Last year Corinne Wilkinson worked with six Calgary festivals to advertise in the Visit Calgary vacation guide, destination planning guide and Our Alberta driving guide. Corinne applied and received matching TDR grants in all cases on behalf of all festivals, making it more affordable.
Out of that, and in discussions with many festival organizers over the summer, Corinne has pulled together plans for a new tourism marketing consortium for Calgary festivals. To discuss the ideas, review suggested consortium marketing initiatives for 2012, and start the planning for the 2012 festival season, Corinne welcomes all festival representatives to attend a meeting on Wednesday, October 26 at the Coast Plaza in the Garden Courtroom from 2pm – 4pm.
Please email Corinne with your interest to attend to ensure we have sufficient space – corinne@whitehathospitality.com. Phone 403.984.3321 and cell 403.471.2101. There is NO COST to attend this meeting – please join your festival colleagues to discuss tourism marketing initiative for your 2012 festival.
Please email Corinne with your interest to attend to ensure we have sufficient space – corinne@whitehathospitality.com. Phone 403.984.3321 and cell 403.471.2101. There is NO COST to attend this meeting – please join your festival colleagues to discuss tourism marketing initiative for your 2012 festival.
Save the Date: First Annual White Hat Marketplace
- Posted October 18th, 2011
White Hat Hospitality, in partnership with Calgary Arts Development and Tourism Calgary, proudly presents the First Annual White Hat Marketplace on Wednesday, January 25, 2012 from 1pm to 5pm. A new made-in-Calgary tourism marketplace that brings together cultural and arts champions, hotels, attractions, festivals and others with the purpose of building new business relationships.
Meet potential sponsors. Find business partners. Learn about new marketing opportunities and grants. Package your product for tourists by working with hotel partners and others to build new and exciting “getaway to Calgary” packages.
Save the date – January 25 - and watch for more information. All arts and culture partners will be invited to participate AT NO COST.
Following the conclusion of White Hat Marketplace, participants are invited to stay for Tourism Calgary’s Annual Open House.
For further information or to express your interest to attend, please email corinne@whitehathospitality.com. Phone 403.984.3321 or cell 403.471.2101.
Advertising Opportunity for 2012 Visit Calgary Vacation Guide
- Posted October 18th, 2011
Calgary Arts Development would like to share an opportunity from consulting firm White Hat Hospitality:
Each year, more than 4 million tourists spend over $1B in Calgary – are you getting your fair share?
Visitors come to our city for all the great reasons you offer – to experience the incredible talent that lives and performs in Calgary. And 2012 will be a banner year!
Each year, more than 4 million tourists spend over $1B in Calgary – are you getting your fair share?
Visitors come to our city for all the great reasons you offer – to experience the incredible talent that lives and performs in Calgary. And 2012 will be a banner year!
To help you financially with marketing to tourists, the Calgary Tourism Destination Region (TDR) supports, often on a 1:1 ratio, cultural partnership marketing efforts.
One of the major marketing tools produced for the tourist market is the “Visit Calgary” vacation guide. 150,000 copies are distributed at over 830 locations in BC, AB, SK, MB and into Washington State, Idaho and Montana. In addition, over 100,000 readers view the online version.
To demonstrate the power of this opportunity, a full-page advertisement in the 2012 Visit Calgary guide is $3960. With two partners working together to create a message to visit Calgary’s dynamic cultural scene, TDR will consider funding 50% of the advertisement, paying on your behalf, $1,980. The remaining $1,980 is then shared between two partners, for a total of $990 plus GST. If more than 2 partners would like to work together on a page, your individual cost is even less. So don’t miss this opportunity to market in Calgary’s pre-eminent vacation guide at a fraction of the cost.
To help you find partners and to complete all the necessary grant application paperwork, meet Corinne Wilkinson of White Hat Hospitality – a Calgary company. Corinne brings over 10 years of Calgary tourism marketing experience formerly as a VP with Tourism Calgary followed by Manager of the 2010 Olympics Travel Alberta project. In addition, Corinne teaches tourism marketing to fourth year students at the Haskayne School of Business. Her passion is grassroots tourism. Corinne works diligently on your behalf to find relevant partners and to apply for eligible tourism marketing grants.
There is NO CHARGE to you for working with Corinne on this initiative.
Interested cultural partners who would like to explore advertising in the 2012 Visit Calgary vacation guide please contact Corinne at corinne@whitehathospitality.com. Phone 403.984.3321 and cell 403.471.2101.
Selection Committee for Calgary Poet Laureate Program Announced
- Posted October 7th, 2011
As Calgary’s first annual Arts Champions Congress wrapped up on September 29, Calgary Arts Development Authority announced the first Poet Laureate Selection Committee.
Kerry Longpré, The Calgary Foundation - Chair of the Selection Committee
JoAnn McCaig, Shelf Life Books
Rosemary Griebel, The Calgary Public Library
Brian Pincott, The City of Calgary
Shelley Youngblut, The Globe and Mail
George Melnyk, The University of Calgary
City Council approved a motion establishing a Poet Laureate for Calgary in July, 2011. The Poet Laureate will compose and present poetry for official City of Calgary occasions, raise awareness of local issues through commissioned works and act as an ambassador for the arts in Calgary.
The selection committee will announce a nomination process by late fall 2011. After the selection process, Calgary’s first Poet Laureate will be appointed in April 2012 in conjunction with National Poetry Month, and will receive an honorarium to carry out her/his duties.
