In each discussion, participants emphasized that cultural vibrancy is made up of more than just physical space – it is a mindset. It was felt that Calgary's cultural identity has not grown at the same rate as its population and that the city needs to celebrate the arts as one of its core values. Every Calgarian should have a stake in the arts and feel as if they can make a contribution to cultural life. Also, civic leaders need to be proud of our artistic accomplishments, acknowledge their financial value to the city and provide sustainable funding to continue this work.

Participants suggested that the best way to develop this mindset is through better awareness of arts and culture in Calgary. Citizens need to know what is happening in their city. A central “clearinghouse connector” of all cultural events and organizations in the city was an idea that came up often. This database would facilitate better publicity and act as a resource for local and national media.

A need for visible cultural leaders and advocates was also identified. This would strengthen the identity of the arts with all levels of government. It is important to begin building awareness early - more and better art education was discussed as a key to lifelong involvement in, and appreciation for culture. Other ideas for more effective publicity were: advertising on public transit; a city-wide “Day for Art”; 2 for 1 ticket deals to expand audiences; funding to enable arts workers to do better promotion; and more lecture series.